When our partner Bass Pro Shops acquired Cabela’s in 2017, it brought together two of North America’s premier sporting brands. The companies now offer expanded product lines, geographic footprints and enhanced benefits for outdoor enthusiasts. Alchemy3, in conjunction with Cabela’s and/or Bass Pro Shops, can now provide our lottery customers with a wide variety of merchandise prizes, unique outdoor experiences and unrivaled services that appeal to an incredibly broad-based demographic. Lottery players know Cabela’s as a leading destination retailer offering outdoor gear and apparel in an immersive setting. Strong brand recognition coupled with great prizes and on-site consumer centric lottery events is the perfect formula for a strong selling lottery game. Nobody does the great outdoors like Alchemy3.


Game Concepts

Cabela'sAlchemy3 has a variety of scratch ticket designs that amplify the Cabela's concept. We have conceptualized a number of promotional support strategies to further leverage the popularity of Cabela's for your program. In addition to traditional scratch ticket themes, Cabela's can be utilized to attract more players to your draw games. Our interactive products can be designed to engage existing and introduce new players to your portfolio.