CHEERS®

Cheers - the neighborhood bar “where everybody knows your name.”

Most of the action in this classic comedy series takes place within the confines of the title bar, and in many ways the bar itself is as much a character as Sam, Carla and the rest of the cast. While this nostalgic brand is a perfect theme for instant games, it also lends itself to draw games, especially those that are sold in social settings such as bars, taverns, etc.

Cheers’ style guide’s graphics and fonts seek to capture the quaint feel of the local pub and its old world charm, all while serving as a jumping-off point for diverse, creative promotional possibilities. With this property, lotteries have rights to use character likenesses in print and broadcast.

Cheers will surely have your players rushing to retailers “where everybody knows their game.”

Game Concepts

Alchemy3 has a number of different scratch ticket designs that amplify the Cheers brand. We have conceptualized a number of promotional support strategies to further leverage the equity of Cheers for your program. In addition to traditional scratch ticket themes, Cheers can be utilized to attract more players to your draw and numbers games. Our interactive products can be designed to engage existing and introduce new draw game players to your base.